什么是酒店網(wǎng)絡營銷產(chǎn)生的背景和概念？
    互聯(lián)網(wǎng)是20世紀最偉大的發(fā)明之一。隨著互聯(lián)網(wǎng)科技和電子商務的迅猛發(fā)展，人們的工作、生活已離不開網(wǎng)絡，網(wǎng)上交易和網(wǎng)上購物顛覆了傳統(tǒng)的思維和經(jīng)營模式。人們借助網(wǎng)絡不僅提高了工作效率，同時也提高了生活質量。網(wǎng)絡成為當今社會生活不可或缺的內(nèi)容。
    根據(jù)中國互聯(lián)網(wǎng)絡信息中心（CNNIC）公布的統(tǒng)計數(shù)據(jù)顯示，截至2009年年底，我國網(wǎng)民規(guī)模已達到3.84億，與2008年年底相比增長8600萬，年增長率達到28.9%，網(wǎng)民數(shù)量進一步創(chuàng)造歷史新高。網(wǎng)站數(shù)量達到323萬個，互聯(lián)網(wǎng)普及率超過世界平均水平。與此同時，中國互聯(lián)網(wǎng)網(wǎng)上交流也十分活躍。據(jù)統(tǒng)計，中國現(xiàn)在有論壇上百萬個、博客2億多個，每6個中國人就擁有1個博客，網(wǎng)民每天新發(fā)布的博文超過400萬篇。巨大的上網(wǎng)人數(shù)，帶來了巨大的商機。
    酒店網(wǎng)絡營銷的產(chǎn)生，是和科學技術的發(fā)展、消費者價值觀的變革及酒店建筑等因素分不開的。首先，酒店選擇網(wǎng)絡營銷是科學技術發(fā)展的必然。科學技術的發(fā)展，尤其是計算機技術和互聯(lián)網(wǎng)技術的發(fā)展，改變了信息的分配和接收方式，改變了人們的生活、工作和學習、合作和交流的環(huán)境。如何借助網(wǎng)絡更有效地促進個人和組織交易活動的實現(xiàn)，對于酒店既是機遇又是挑戰(zhàn)。其次，消費者的需求去挑選和購買。面對消費者價值觀的變革，酒店應利用網(wǎng)絡為消費者提供各種類型的服務來滿足消費者的需求。第三，英國前首相布萊爾曾警告說“不能上網(wǎng)的企業(yè)將面臨倒閉的危險”，為了在酒店業(yè)激烈的市場競爭中不被淘汰，個酒店競相借助網(wǎng)絡平臺，開展酒店網(wǎng)絡營銷。
酒店網(wǎng)絡營銷的概念
    酒店網(wǎng)絡營銷是酒店電子商務的主要內(nèi)容，是酒店以互聯(lián)網(wǎng)為基礎，利用數(shù)字化的信息和交互性的網(wǎng)絡媒體，對酒店產(chǎn)品和服務所做的一系列經(jīng)營活動，以實現(xiàn)酒店營銷目標的過程。
    1963年，美國的希爾頓酒店安裝了一臺IBM的小型計算機，用于酒店客房的自動化管理，標志著現(xiàn)代信息技術運用開始進入酒店領域。1965年假日酒店集團建立了獨立的電腦預訂系統(tǒng)。我國上和世紀80年代初，一些酒店開始應用計算機網(wǎng)絡技術進行內(nèi)部信息管理和業(yè)務操作，涉及前廳接待、收銀、問詢、客房預訂、銷售、餐飲、保安、報表、門鎖等各個方面。進入20世紀后，酒店電子商務以迅猛的速度蓬勃發(fā)展，在歐美國家，90%以上的酒店都建立了自己的網(wǎng)站；我國很多酒店業(yè)紛紛上網(wǎng)，通過網(wǎng)絡尋找自己的客戶、尋找需要的產(chǎn)品，為網(wǎng)絡營銷提供了廣闊的空間。
What is the background and concept of the hotel Internet marketing?
    The Internet is one of the greatest inventions of the 20th century. With the rapid development of Internet technology and e-commerce, people's work life is inseparable from the network, online transactions and online shopping subverts the traditional thinking and business model. People through the network to not only improve the work efficiency, but also improve the quality of life. The Internet has become an indispensable element of social life today.
    The end of 2009, according to statistics released by China Internet Network Information Center (CNNIC), China's netizens had reached 384 million, compared with the end of 2008, an increase of 86 million, an annual growth rate of 28.9 percent, the number of Internet users to further create history a new high. The number of sites reached 3.23 million, Internet penetration rate above the world average. At the same time, the Chinese Internet and online communication is also very active. According to statistics, China now has one million forum, blog more than 200 million every six people on a blog, Bowen more than four million Internet users every day new release. The huge number of Internet users, bringing huge business opportunities.
    Inseparable from the generation of hotel Internet marketing and the development of science and technology, changes in consumer values ??and hotel construction factors. First of all, the Hotel Select Network marketing is the inevitable development of science and technology. Development of science and technology, especially computer technology and the development of Internet technology has changed the distribution of information and receive change people's lives, work and learning, cooperation and exchange environment. How to use the network to more effectively promote the realization of individuals and organizations trading activities for the hotel is both an opportunity and a challenge. Secondly, selection and purchase of consumer demand. The face of change in consumer values, the hotel should make use of the network to provide consumers with various types of services to meet consumer demand. Third, former British Prime Minister Tony Blair warned that "can not access the Internet enterprises will face the risk of failure", in order to not be eliminated in the fierce market competition, the hotel industry, hotels competing network platform to develop Internet marketing.
The concept of hotel Internet marketing
    Hotel Internet marketing is the main content of the hotel e-commerce, Hotel Internet, using digital information and interactive online media, hotel products and services made to a range of business activities, to achieve the goals in the process of marketing a hotel.
    In 1963, Hilton Hotel, the United States to install an IBM small computers for the automated management of the hotel marks the modern IT use has begun to enter the hospitality sector. In 1965, the Holiday Inn Group has established an independent computer reservation system. Our country and century in the early 1980s, some hotels began to apply computer network technology to conduct an internal information management and business operations involving the vestibule, reception, cashier, inquiries, room booking, sales, catering, security, reports, door locks etc. The 20th century, the hotel e-commerce to flourish at a rapid pace in Europe and the United States, more than 90 percent of hotels have set up their own website; a lot of the hotel industry in China have Internet access, through the network to find their own customers to find products. provided a broad space for the network marketing.